Do you know the latest numbers of analyst group, Forrester, showing for a generation of sales leaders that Facebook has a 1% click rate and a 2% conversion rate? Do you also know that Twitter has a seeded Facebook and the rates click between 3-5%? For comparison, the average click rate for Internet ads is 0.08%.
If not, you need to use social media for your business network.
We all know that this is the age of social media for small businesses, but most small businesses do not know how or not sure how to use this valuable internet resource.
The good news is, it’s not difficult to start. There are many online online resources, as well as business networking groups for you to start.
The more interesting you online with social media more interesting your wise business network will be. This tends to be an art form. But that doesn’t have a big learning curve. There is enough evidence everywhere on the internet so you can turn into a smart business network teacher for your small business.
Your business is only online as the presence of your social media, which in turn creates the presence of your business network.
The latest branding strategy for small businesses online is to “become personal”. It falls in the press in, using social media for business networks.
Now, many people on the internet are alert to get private online and for a good reason. But if you don’t do it, your competitors too, or will start doing it. Get real attention who you are as personal and create a direct relationship with people who visit your social media profile or business website.
And this is what makes social media like an interesting tool for business networks in this new social media world.
As a small business you have to make sure that you haven’t just completed your profile on the Facebook page, Twitter account, and Google+ profile page, but make sure you have pictures posted to your profile and not just your logo. People connect with face. And besides talking about business, why don’t you let people know what you like. Do you like rafting kayak or white river? Enter a description on one of your blog posts that tell people about your latest trips. And you have a blog right?
When other business owners see who you really are, they are more likely to not only reach you but to refer you to others too. We all know in the end, this is a small world out there, and how many times have you expressed something to a colleague or partner to find out later that your message is forwarded to your new client. And everything starts using social media for business networks.